20.11.2018

If someone shows an interest in your business what do you do?

If someone shows an interest in your business…

How can you keep them interested?

Target or Strategic Marketing

Do you know 99% of people who show an interest in your products just aren't ready to buy right now?
Some will end up buying straight away but some just want information.
1% of people are now buyers and target marketing works for these people but the rest require strategic marketing which provides more information.

Information

If someone shows an interest what do you do?
a) Explain to them what you do
b) Book in a follow up meeting to discuss
c) Feed them information regularly about what your business can do
d) Nothing

Hopefully it isn't D

If someone is interested but they aren't ready to buy NOW then you need to be there and available when they are.
You want to ensure the information you give them compels them to buy from you and not your competitor.

How do you ensure people buy from you in the future?

One way is to create a drip campaign.
If you create a squeeze/landing page on your website, whereby you can collect interested parties details, such as email or address, then you can send them information on your products and services regularly, to ensure when they are ready to buy you are always in their minds.

Next Steps...

Things you can do to promote to people regularly:
Networking
Drip Campaign
Flyers
Social Media

Happy to help
If you have any questions or would like help implementing any marketing strategies remember Pzazz 

Put the PZAZZ back into your business
  • advertising
  • Marketing
  • Sales
  • Strategic Marketing
  • Promotion

I'm a sales and strategic marketing specialist, I've worked with UK and International companies researching and training in the sales and marketing field to enable me to have a wider knowledge of how…

Comments

Employment & HR

We are told that life is priceless. Well it’s not!

We are told that all life is priceless but in this world of litigation and political correctness gone crazy it has been…
Legal

Arbitration- Framing the Unframed

ARBITRATION : Framing the UnframedThe fundamental idea of arbitration is that of a binding solution of disputes…
Legal

Arbitration Culture

We are presumably living in global world or village , but does our culture be global. Rest a lot for our so called…

More Articles

Employment & HR

lead,leader, Leadership

Leader, Leadership or the Real Leader Nowadays, Prediction is very difficult for the future. The world would be very…
Legal

Arbitration at the forefront

ARBITRATION- The rejuvenation of  the Life of LawOur world is getting smaller, our disputes are becoming larger and yet…
Employment & HR

Leadership and coaching

Dr Jayshan Keejoo is trained by Harvard Kennedy School, USA, in the field of Global change and Leadership and is an…

Would you like to promote an article ?

Post articles and opinions on Birmingham Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in Birmingham

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details