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11.08.2026

Should Every Virtually Staged Photo Come With a Label? California Says Yes!

Shuvi Muregi

Shaurum Design Haus

Interior Designer

California’s Assembly Bill 723 took effect on 1 January 2026.

Any digitally altered listing photo now requires a disclosure and a link to the original image. Virtual staging, sky replacements, object removal. All of it.The UK has no equivalent rule (yet).

BoxBrownie charges from roughly £19 per image. AI tools run from pennies per photo. The cost gap between virtual and physical staging is real, and it’s safe to say virtual staging is not going away.

My thoughts: Label all virtual staging on every listing I am involved with. That’s what I would personally recommend regardless of whether the law currently requires it.

Link to my weekly newsletter: https://shaurum.beehiiv.com

Shuvi Muregi

Shaurum Design Haus

Interior Designer

I help landlords, property investors, developers and homeowners transform their properties into market-ready homes that sell faster and for the best price. Through expert staging and styling, I…

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