From Apple, to Starbucks and Spotify, how everyday brands can help start your investing journey
- Investing in the stock market can sound daunting but one way to start is by following the mantra of buying what you know.
- There may be a stock market-listed company behind the everyday items you buy such as your morning coffee or how you stream your music - and as a customer you are well-placed to consider how that consumer brand is faring.
- If you've ever sipped a Starbucks Frappuccino, downloaded an Apple iPhone app or streamed your favourite song on Spotify, then you have dealt with some of the largest companies on the stock market. Even your social network and your bank have a stock market listing.
- But it's not as simple as buying into a company because you like its products or services, you need to think about good they are, whether it is growing and attracting more customers and then take a proper look at the financial figures and carry out your own due diligence to check up on it.
- No-one has a crystal ball so it's hard to know how a company is going to perform, but there are companies such as Apple, Starbucks, Amazon and Tesla that all have dominant market positions, a strong repeat customer base, and have withstood the test of time.
- It doesn’t matter if you don’t get in at the beginning; recognisable brands with strong business models that you use everyday can still help build a successful stock portfolio with reliable returns on a regular basis.
Please click on the below link to my LinkedIn for a beginner's guide to shares and how to spot a stock market winner often from right under your nose.
http://linkedin.com/in/missnadiakhan
