When you introduce your business as ‘I am a…’ or 'We are a....' you are effectively positioning it as a commodity - as a bland? How much thought have you put into your message in order to be seen as the go-to Brand in your market as opposed to being seen to be just a.n.other me-too bland?
Contact me if you need more information 
I help businesses to stand out from the crowd and to avoid being seen to be just a.n.other brick in the wall by helping them to Think Brand - not bland.