Expertise
- Social media
- Marketing strategy & plans
- Digital Marketing
- Marketing Communication
- Marketing Strategy
- Marketing Consultancy
Summary
A content and digital marketing expert, I help B2B brands understand who their audiences are, how to find and engage with them reach and deliver business growth.
Experience working with global brands across sectors including: Tech, Consultancy, Financial Services, Health, Membership organisations and NFP.
I bring close to two decades of experience across:
Marketing strategy and delivery
• Content/inbound marketing strategy and methodology across all channels and formats
• Audience strategy and delivery; how to use the right stories to attract, engage and build trust
• Social media and channel-specific strategy, including how to target specific audiences
• ABM strategy
- Audience segmentation and persona development
- Value proposition and brand messaging
Tools
• Automated marketing platforms e.g. Marketo, Pardot
• Social listening tools e.g. Pulsar, Buzzsumo, TalkWalker
I bring an energetic, ideas driven and collaborative workstyle to all projects – with a willingness to challenge the status quo.
Brands I have worked with: Euler Hermes (part of Zurich Insurance), Swiss Re, UBS Wealth Management, Standard Chartered, TATA Consultancy, TMF Group, EY, Thomson Reuters, JPMorgan Asset Management, Amcor, Gates Foundation, Institute of Directors, CIMA