I had the pleasure of working with Sarah on the ASDA project in 2022, where she served as the Senior Content Strategist while I was Senior Project Manager at Publicis Sapient. During our collaboration, Sarah demonstrated exceptional qualities and expertise, making her an invaluable asset to any team.
What stands out the most when I think back to working with her is her positive and proactive approach. She exudes warmth and is a delight to work with, fostering a harmonious and collaborative environment. Her dedication to delivering high-quality content is evident in every task she undertakes. She takes her job seriously, ensuring that her work consistently meets the highest standards.
Sarah's proficiency in her field is undeniable. Her strong knowledge and expertise were evident as she worked on the future experience strategy for ASDA during a crucial time when the business needed to move off the Walmart platform and onto its own. Her strategic insights played a key role in improving ASDA's digital presence and facilitating a successful transition.
As a team member, Sarah brings a lot to the table. She is highly motivating and exhibits natural leadership qualities. These skills help bring out the best in her colleagues, fostering growth and collaboration within the team. Sarah's great sense of humour and positive energy make her a mood enhancer, lifting the spirits of those around her and fostering a productive and enjoyable work atmosphere.
During the ASDA project, Sarah's contributions were instrumental in uncovering key areas of improvement for the business. Her strategic recommendations, such as establishing consistent brand tone, strategic ownership for content and brand, and documented content guidelines, proved to be valuable for enhancing brand trust, promoting cross-team cohesion, streamlining content creation, and mitigating business risks. Her insights were integral to the project's success, and I have no doubt she will continue to excel in her future endeavours.
Given Sarah's professionalism, dedication, and exceptional skills, I would be thrilled to work with her again in the future. I wholeheartedly recommend her to others seeking a highly competent and delightful content designer who can drive improvements and positively influence team dynamics.