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Article Cognition, UI Design, Psychology, App Design Keeping User Engagement High: Why “Psych” Matters More... When you’re building a product, there’s one thing you can’t afford to forget: you’re not building it for yourself,… When you’re building a product, there’s one thing you can’t afford to forget: you’re not building it for yourself, you’re building it for your users. Whether your… Heather Laine LiveCode Ltd