Global Search Marketing's Testimonial
BACKGROUND
Introduce your business and what you do there.
I’m the director of an online retail bakery. Our baked goods can be shipped nationally throughout the UK and sent as gifts. We offer cupcakes, brownies, cookies, and other treats.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Global Search Marketing Ltd?
We mainly sell online, so we needed to increase our online presence on Google. We also wanted to do paid advertising.
SOLUTION
What was the scope of their involvement?
Global Search is our digital marketing partner. They conduct on-site and off-site SEO, manage our PPC efforts on Facebook, and create landing pages to help us with organic search. We provide the information on our products, and they create content for us to approve. Furthermore, Global Search has made some coding changes to our site to make it easier for Google to find. The team also conducted A/B testing to test different variations of our pages and then applied the most effective design.
What is the team composition?
We work with five teammates, including a PPC manager and an SEO specialist.
How did you come to work with Global Search Marketing Ltd?
I did some research on local agencies.
How much have you invested with them?
We’ve spent about £35,000 (approximately $48,000).
What is the status of this engagement?
The project started in October 2019, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our sales have gone up significantly, thanks to Global Search. Our revenue has gone up by 120%. Overall, it’s been a very positive experience — they’ve greatly helped us grow our online presence. We’re much more established online. We’re delighted with the results.
How did Global Search Marketing Ltd perform from a project management standpoint?
They’ve performed reasonably well. We like that we get to talk directly to the PPC and SEO specialists through monday.com, which we use to manage the project. We can keep track of their progress easily, so they’ve handled it pretty well. For video conferences, we use Google Meet. We also exchange emails.
What did you find most impressive about them?
Global Search offers a very personalized service. They stand out because they’ve been really keen to get to know our business and our needs so they could provide a good solution. Communication is also excellent. Overall, they feel like an extension of our team who are there to support us.
Are there any areas they could improve?
They could have one dedicated project manager to help streamline communication.
Do you have any advice for potential customers?
Give them as much information as possible and help them understand your needs and objective.