BACKGROUND
Introduce your business and what you do there.
I worked at my partner’s company. She is the owner and operator of a photography company, specializing in wedding and family photography.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Global Search Marketing Ltd?
Our website only appears on the third or fourth page of Google’s search engine which prevented us from getting any traction. We struggled with getting leads and ramping up organic matches. We hired Global Search Marketing Ltd to help with our SEO efforts.
SOLUTION
What was the scope of their involvement?
There were three main components to the project. First, they analyzed our website then gave advice about what to work on. Second, Global Search Marketing created the content needed to support the ranking and help optimize our website. Lastly, the team produced a PR campaign for us.
What is the team composition?
We worked with two members of the Global Search Marketing Ltd team.
How did you come to work with Global Search Marketing Ltd?
We saw the reviews and recommendations for the vendor.
How much have you invested with them?
We pay them £800 monthly (approximately $1,100)
What is the status of this engagement?
Our engagement lasted from July 2019 to July 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Global Search Marketing Ltd did an exceptional job. We’re now on the first page on Google because of their keyword efforts. Thanks to them, we have seen a 4–5 times increase in site traffic. We also get more inquiries from clients now. The project gave us confidence in our business and more locals now know about us.
How did Global Search Marketing Ltd perform from a project management standpoint?
Working with Global Search Marketing Ltd was wonderful. Our team mainly communicated through phone calls and emails. The files were also efficiently sent via email. They knew what they were doing and everything went smooth.
The team was always available for us whenever we needed anything. They also delivered everything before the deadlines. Overall, they’re respectful and effective.
What did you find most impressive about them?
Their services were worth their value. We were also impressed by their genuine expertise.
Are there any areas they could improve?
We can’t think of any wrong. They helped us quickly which was great.
Do you have any advice for potential customers?
Be honest with them and negotiate the budget properly because they deliver great outputs.
BACKGROUND
Introduce your business and what you do there.
I’m the director of an online retail bakery. Our baked goods can be shipped nationally throughout the UK and sent as gifts. We offer cupcakes, brownies, cookies, and other treats.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Global Search Marketing Ltd?
We mainly sell online, so we needed to increase our online presence on Google. We also wanted to do paid advertising.
SOLUTION
What was the scope of their involvement?
Global Search is our digital marketing partner. They conduct on-site and off-site SEO, manage our PPC efforts on Facebook, and create landing pages to help us with organic search. We provide the information on our products, and they create content for us to approve. Furthermore, Global Search has made some coding changes to our site to make it easier for Google to find. The team also conducted A/B testing to test different variations of our pages and then applied the most effective design.
What is the team composition?
We work with five teammates, including a PPC manager and an SEO specialist.
How did you come to work with Global Search Marketing Ltd?
I did some research on local agencies.
How much have you invested with them?
We’ve spent about £35,000 (approximately $48,000).
What is the status of this engagement?
The project started in October 2019, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our sales have gone up significantly, thanks to Global Search. Our revenue has gone up by 120%. Overall, it’s been a very positive experience — they’ve greatly helped us grow our online presence. We’re much more established online. We’re delighted with the results.
How did Global Search Marketing Ltd perform from a project management standpoint?
They’ve performed reasonably well. We like that we get to talk directly to the PPC and SEO specialists through monday.com, which we use to manage the project. We can keep track of their progress easily, so they’ve handled it pretty well. For video conferences, we use Google Meet. We also exchange emails.
What did you find most impressive about them?
Global Search offers a very personalized service. They stand out because they’ve been really keen to get to know our business and our needs so they could provide a good solution. Communication is also excellent. Overall, they feel like an extension of our team who are there to support us.
Are there any areas they could improve?
They could have one dedicated project manager to help streamline communication.
Do you have any advice for potential customers?
Give them as much information as possible and help them understand your needs and objective.
BACKGROUND
I’m the UK mezzanine manager at a timber importing company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Global Search Marketing Ltd?
Our website, which was created in-house, was very outdated, so we were looking for someone to modernize it.
We also needed help with Google Ads because we wanted to use the site to generate high-quality leads.
SOLUTION
What was the scope of their involvement?
We first had a meeting with the Global Search team about our goals and where we needed to improve. They analyzed our website and its copy and graphics. To learn what our audience was looking for, the team also engaged with some of our existing customers.
Global Search then redeveloped our website according to our requirements. They’ve now started working on our SEO by conducting keyword research and ensuring that our website had the right keywords.
We’ve set up several Google Ads campaigns. They target specific areas that we want to grow our presence in. One of our campaigns is for one of our new line of products.
What is the team composition?
We work with a director and a digital marketing manager.
How did you come to work with Global Search Marketing Ltd?
I knew someone who worked at Global Search, so we decided to work with them.
How much have you invested with them?
Our yearly spend is about £50,000 (approximately $66,000).
What is the status of this engagement?
The project started in December 2016 and is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Overall, Global Search consistently produces excellent work. Our product has gone from having zero sales to now earning us about $500,000–$750,000 per year.
How did Global Search Marketing Ltd perform from a project management standpoint?
Their project management is brilliant. The team keeps in touch with us regularly and updates us each step of the way.
We typically communicate via email and phone calls. If we need to call them, we have no trouble getting in touch with them.
What did you find most impressive about them?
Global Search has some of the most knowledgeable people in their team. Their services just get better and better as the engagement goes on.
Other people we previously worked with talked too much about technicalities and used jargon. Meanwhile, Global Search makes everything simple for us. They’re so easy to work with.
Are there any areas they could improve?
No, I don’t think there’s anything they could do better. It’s been an enjoyable experience.
Do you have any advice for potential customers?
Do your research on various companies, including Global Search. They’ll prove that they’re the best in the field.
BACKGROUND
Introduce your business and what you do there.
I’m the managing director and majority shareholder of a company; we trade as an organization called Transfur Animals. We help people relocate their pets around the world.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Global Search Marketing Ltd?
We hired them to help us with our SEO and PPC.
SOLUTION
What was the scope of their involvement?
The goals were to generate as many leads as possible for the least cost. Occasionally they manage Facebook and other platforms, but we primarily focus on Google.
What is the team composition?
It varies between 5–7 people, including a project manager and specific people for SEO and PPC.
How did you come to work with Global Search Marketing Ltd?
I was working with one of the directors in a previous company of his, and when he joined Global Search, he invited me to come along, and I moved across to them.
How much have you invested in them?
We've spent around £35,000 (approximately $48,200 USD) with them so far.
What is the status of this engagement?
We started working together in July 2016, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I get monthly reports from them for SEO and PPC, and we have improved despite the COVID-19 pandemic.
How did Global Search Marketing Ltd perform from a project management standpoint?
We try to get together 2–3 times a year because we live on opposite sides of the country.
What did you find most impressive about them?
The relationship that we have with the company is what stands out the most. They're great people that understand and do what we want.
Are there any areas they could improve?
They could give us a lower price, but I don't think they can improve on anything other than that.
Do you have any advice for potential customers?
I recommend they get in touch with Global Search Marketing. In my experience, we could get around the table, tell us what they can do, tell them what we want, and try to accommodate everything we need and vice versa. Working with them feels like a real partnership, rather than just a straight commercial relationship.