I have been featured in the empowerment issue of BRAND YOU magazine. This publication is focused on women running boutique businesses so I was very excited when they asked for an interview.
If you feel like reading some inspiring content (all by women and for women), head to the Brand You Magazine page to subscribe.
And in case if you need to hear it today….
THE REVOLUTION STARTS WITH YOU!!!!
Can you tell us what it is about photography that drew you to turn it into a career?
A love or photography and fascination with the process of creating images has always been there. As a child and teenager, I spent hours going through family albums. I loved holding the prints, trying to imagine the people photographed, how hey felt and what their life was like. I always had camera near me, even if it was a simple point and shoot. Digital photography and then the discovery of Photoshop and other editing software was such a game changer as it took the process of image creation to another level.
I always felt good in my own skin, but I entered my forties and suddenly I felt like that had changed. Making other women feel beautiful helped me somehow compensate for that, and I came to conclusion that I cannot truly empower anyone until I empower myself first. Its been a challenging journey of forgiveness, acceptance, understanding, getting out of my comfort zone, looking after my mind, body and soul, so I can finally say I truly love the woman I have become, and am becoming. Also, if I’m honest, after years of working for other people. I absolutely love being my own boss and shaping my own business and future.
You specialise in transformational photoshoot experiences for everyday women and female entrepreneurs. They’re not just ordinary photoshoots though, are they – more like a journey of discovery? Tell us more.
The true value of a portrait to me is to take you on a journey of self acceptance and empowerment. To watch you unfold from vulnerability to trust and allow you to
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WHAT IS PERSONAL BRANDING PHOTOGRAPHY?
How is it different from traditional headshots and why would you want to invest in personal branding photos?
I believe the days of boring headshot photos are gone. They are still useful, especially in the corporate environment but if you are serious about your business or job, you will definitely want to stand out from the crowd. Did you know it only takes 3 seconds for people to decide whether they like you or not just by looking at your profile picture? It’s only a short but crucial moment when people create a mental image of you as a person just by looking at your photo. More and more entrepreneurs realise how important the visuals are, especially now with so many businesses conducting their operations online. There is growing emphasis on your website and social profile photos reflecting who you are and what your business is about. In other words, your brand! Particularly, if you’re a service based professional and want to stand out in your industry. A standard headshot, looking almost like your passport photo, or worse – a phone selfie – simply don’t cut it anymore.
So what is personal branding photography?
Branding session photography focuses on you and your business. Personal branding is a relatively new term that is being used specifically to describe business photoshoots for business owners but also freelances, professionals and speakers. It is the ‘practice of people marketing themselves and their careers as a brand’. Each business needs to attract exactly the right clients to survive and flourish. How you are perceived by your ideal clients as well as potential business partners is therefore critical and whilst we can’t control what people think, we can certainly shape it. And this is the role of personal branding. It provides the framework for communicating the WHO – WHAT -WHY of your business.
In my opinion, this genre of photography, can be further divided into lifestyle personal branding, business portraits
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Expertise
- Portrait photography
- fine art photography
- boudoir photography
- Personal Brand Photography
- Photo Retouching
- STYLING
- Personal Brand Photographer
- photographer
- Photography
- Photo shoots
- Portrait Photographer
- Transformation
Summary
I am a Transformational Portrait Photographer Based in Worcester, specialising in bespoke transformational photoshoot experience for everyday women and female entrepreneurs. I want to help you create impactful images representing your true essence and who you are becoming.
Experience
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Renata Clarke Portraits
Owner/ Photographer
1 - 5 Employees 2018 - Current
Clubs and Associations
The Guild of Photographers
